AAPL no longer disclosing ad costs, may want to hide rise in spending – Wells Fargo

A Wells Fargo analyst has noted that Apple has ceased to disclose its advertising spend in its latest 10-K annual report, instead bundling it into a more general category of ‘selling, general and administrative (SG&A) expenses.’ Apple has in the past always specifically disclosed its ad spend, notes Business Insider. Apple last year increased its ad spend by a…

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How carbon nanotubes could give us faster processors and longer battery life

 Carbon nanotubes are one of those supermaterials — a cylinder with a diameter of one or two nanometers — that are full of dreamy applications, ranging from supercomputers to ultra-efficient smartphones. The problem is, they are difficult to manufacture, and commercializing these applications may require 10 or 15 years. A nanotube is a tube-like molecular structure made of…

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Intel’s upcoming Skylake processors promise improved low power performance & 30% longer battery life

Intel’s upcoming processor refresh with Skylake appears to be promising for Mac users awaiting a significant performance upgrade. Internal Intel slides leaked by the website FanlessTech describe the year-over-year advancements and performance improvements from Broadwell to Skylake chips. As Apple is expected to include Skylake processors from Intel in refreshed hardware later this year or early next year,…

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